That gyrating siren in the background is distracting.

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::Cover art for Flip’s upcoming LP, I Need Mine, due out March 27

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Timbo’s video arrives just in time to silence the mud-slingers. Problem is, this song is yawn-inducing. Ladies and Gentlemen, I give you the new Black Eyed Peas.

Scott Storch ft. Nox – Built Like Dat (Timbaland Diss)
It took a little jab from Timbaland to make Scott Storch pick up the mic? This might be the first intriguing producer battle of our era. Not in terms of talent–because neither Tim nor Scott can rap his way out of jail–but, this is everything the JD/Dre feud wasn’t. Balanced. Legit. Yet establishes nothing.

Storch started off as a founding member of The Roots and ended up making doo-doo songs with Paris Hilton and Brooke Hogan. On the other hand, Tim’s pop production prowess has never been in question. He’s better recognized for the Aaliyah tracks than for crafting one of the toughest beats on a Jay-Z album. Which is why it’s a good idea for Scott to stick with non-music-related disses here: “Whatchu tryin to lose weight, try to gain some respect”.

Oh, in case you’re wondering how it all started, Timbaland hauled some thin-veiled insults at Storch on his new single, “Give It to Me,” and claims to have recorded another diss to the “Piano Man” on his new album. Something about beat-jacking and whatnot.

And beef keeps evolving…

I have an upcoming interview with a member of one of my favorite hip-hop groups, Phonte of Little Brother.

What do you want me to ask him?

-Complete list of Oscar winners.

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-My condolences go out to Ludacris on the death of his father.

You’re looking at the official cover art for Timbaland Presents Shock Value, due out on April 3rd, 2007. The guest list for Shock Value reads like a musical melting pot. I wonder what Timbo’s trying to affirm with this record.