::I’ll hand it to Universal Music Group, those guys are beyond smart. The entertainment industry thrives on perception, so this ploy will yield some strong dividends for Doug, Jimmy, and ‘em.

In case you had any doubts whatsoever, Luda was indeed going at T.I.P. on that “I Get Money” freestyle [Video]

>>Speaking of Cris, it looks like he’s about to get the Nas treatment in Springfield, Mass. [Mass Live]

>>Smoking Session with Aesop Rock. [The Smoking Section]

>>Q just dropped 9th Wonder’s Top 5 Producers over at Street Census. [S.C.]

>>Jigga, watch your girl. [BET]

>>Rumor: Jim Jones to put the final nail in Cam’s coffin. [Prohiphop, Allhiphop]

>>Kanyeezy: “People say that I’m cocky because of the sh*t I say, if you can imagine the sh*t that I think.” [VBS]

>>And here’s Boo Boo saying he’s going to do 8 million scans and that people should buy Curtis because of the producers on it. [VBS]