New Study: Blogs Boost Album Sales
Not surprisingly, blogs help boost album sales in a way that not even MySpace can. A study by New York University researchers found that being mentioned in a legitimate blog, like The Rap Up, improves album sales up to six times the average.
From the Hollywood Reporter:
NYU Stern professor Vasant Dhar and former student Elaine Chang sampled 108 albums released between January and March of 2007 to determine the impact of blog chatter on record sales. Using Amazon.com sales rankings, albums were tracked four weeks before and four weeks after release. Researchers found that when an album got mention in more than 40 legitimate blog posts, sales were three times the average. If those albums were associated with major labels, sales jumped five times the average. Albums that got more than 250 blog mentions saw sales increases of six times the average.
Just what I needed to jumpstart my week in a good mood.

