One way to draw attention to your album is by convincing Nas and Jay-Z to spit a verse or two on your project, if possible on the same song. It’s a tactic that’s been proven to yield dividends, and everyone from Scarface to Eminem has relied on it at some point. Ludacris is the latest to collaborate with the 2 hip-hop giants on a new track appropriately dubbed “I Do It for Hip-Hop.” Listen as Luda previews the joint at a listening session in Chicago.

Theater of the Mind is scheduled to drop on Monday, Nov. 24, 2008.