May
18
2009

Bobbito Says Dead Jam Would’ve Passed on Nas

When Bobbito speaks, hip-hop listens. But it wasn’t always that way. Back when Def Jam was still relevant, 50 million years ago, then A&R Bobbito begged Russell Simmons to sign Akinyele and Organized Konfusion, but Rush turned a deaf ear on the two future greats. So, when Nas’ demo tape came down the pipeline, Bobbito assumed that Def Jam would find him too technical for radio. In conclusion, we have Bobbito to thank for Nas’ extensive and illustrious rap career.


4 Responses

1. moneda Says:

LOL @ Dead Jam.

It’s nice to see peoples’ opinions catch up to my own.

2. ian Says:

Even though OK were a great group, the fact that they consistently went double wood means Russell was actually RIGHT not to sign them. Welcome to the real music business.

3. J to the AAP Says:

^You don’t have to go multi-platinum to actually turn a profit. OK definitley made a few bucks. Plus, some of that material still sells, it has way more longevity than most one-hit-wonders.

4. Bobbito’s Nuyorican State of Mind | The Rap Up Says:

[...] the 2nd installment of the Bobbito clips I posted a few days ago. Here Bob talks about 3rd Bass’ “Gas Face” video and shows off some of his demo [...]



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